Introduction
Competitive intelligence (CI) teams collaborate with a variety of internal stakeholders, delivering insights that guide decision-making across different functions. This gives CI professionals a unique vantage point, with insight into countless strategic initiatives.
However, this central role also comes with a challenge: the need to design CI work streams that can deliver the right intelligence to support a wide range of stakeholders, each with their own needs and priorities. This task becomes even more complicated when dealing with multiple indications across various therapeutic areas.
Balancing these diverse demands alongside a budget that is increasingly
under pressure, puts CI professionals in a tough position as they strive to provide valuable intelligence while maintaining efficiency. It’s essential to get this balance right to prove the ongoing value of CI, particularly as competitive intelligence is often one of the first areas targeted for budget cuts or consolidation.
Here, we’ll explore some of the most challenging elements of designing and running competitive intelligence initiatives. We’ll cover techniques and strategies to address common pitfalls and share best practices for designing CI work streams that meet the diverse needs of all stakeholders. Understanding these dynamics can help CI professionals boost their strategic value and better showcase their impact across the organization.
Here, we’ll explore some of the most challenging elements of designing and running competitive intelligence initiatives.
