Introduction
Long range planning (LRP or long-range forecasting) is one of the most challenging, yet critical, disciplines in pharmaceutical forecasting. This annual cycle demands forecasters and stakeholders to navigate shifting market dynamics, regulatory uncertainty, and the complexities of cross-functional collaboration to deliver credible, actionable plans. This guide is designed for those directly responsible for building forecasts, plus stakeholders feeding into the LRP process or impacted by its outcomes.
Inside, you’ll find a curated selection of thought leadership articles, an expert-led webinar series, practical blogs, and video insights. These resources offer strategies for addressing common sources of inaccuracy, proven methods for improving efficiency, and forward-looking perspectives on the tools and processes shaping the future of forecasting, supporting both new and experienced professionals across the LRP landscape.
Explore the content, learn from industry leaders, and equip yourself with the frameworks and strategies needed to achieve forecasting excellence - no matter where you are on your LRP journey.
